About me

Hey, first of all, thanks for stopping by!

My name is Domenico (but you probably already saw that from the URL), and I’m a designer.

During my university years, while studying Industrial Design and Communication Design, I started working with an architect in the fashion accessories industry—specifically umbrellas. Here, I designed textiles, expositions, brochures, catalogs, and advertising.

In 2009, before earning my master’s degree, I started working at an innovation firm in Milan, where I solidified my passion for design and technology.

After that experience, I moved into freelancing with creative agencies and startups, working on brand design, web design, and product design, always with a strong focus on user experience. I believe my background in industrial design, where I learned about ergonomics and user-centered design, has shaped my problem-solving approach.

After a few years, in 2017, I joined Innaas full-time with the mission to design their first SaaS product and help the company transition from ad-hoc software to a scalable, as-a-service model. Long story short, we built Askdata, got into Y Combinator, and after I left, they were acquired by SAP.

Since 2021, I’ve been back to freelancing, partnering with agencies and startups to create digital products, brands, and websites.