iglu.devIglu Branding

Brand Identity

Delivery Time
1 Sprint
Year
2022
IGLU-Brand-Identity
Agency
Me
Team
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Tools
Adobe Illustrator
Figma
Description

I helped Luca and Umberto reshape their brand identity to be more bold and professional. The naming IGLU is the acronim of their names (Iaconelli, Grimaldi, Luca, Umberto), and was something I the client wanted to keep.

After setting the brand strategy, the next step was to work on two different direction for the brand, both bold but different in terms of feeling.

The two different directions.

After approving the direction, I proceed in creating three different photo-shooting moodboards to create the assets for the website. We ended up shooting he Mood A and B, and then using both of them on the website.

The different photo-shooting moodboards.

Here few selected shots from the photo-shooting session.

Selected Shots from the Shooting

The photoshooting was performed by photographer Silvio Russino under my direction.

That's me in the center taking a memo picture with the clients.
Business card with spot UV details and soft-touch finishing.
Holographic Stickers
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Other Features

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